SONAE RETAIL BOOK OF INNOVATION
Drive discovery, inspire tomorrow
Drive discovery, inspire tomorrow
All disruptors are innovators but some are more than others. Sonae is one of Portugal's most innovative companies and holding. Since 2014 the innovation team at Sonae gathers in editorial format and online the group’s yearly innovations. The bar was set high when the 2015 edition received one the most prestigious international PR awards.
Innovation is all about discovery and exploration of the new. From this insight and idea we developed a visual concept and communication, that had the personification of innovation. The path was born from the ability that Sonae and it’s ecosystem have, of conducting and leading innovation in everything they do.
Strategy, Brand Concept, Brand Design, Brand Development, Brand Activation, Copywriting, Digital.
*The Sonae Retail Book of Innovation 2017 is a shared agency project within Wygroup. All digital creativity, development and implementation was made possible through Bliss Applications dedicated team.
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